STRATEGI LOBI DAN NEGOSIASI DALAM MEMBINA HUBUNGAN BAIK KLIEN KSP CITRA ABADI

This study aims to find out more about lobbying and negotiation strategies in fostering good relations with clients at Koperasi Simpan Pinjam Citra Abadi (CA). uses descriptive qualitative analysis, using non-participant observation methods. Data collection was obtained by conducting field observations interviews as well data from various information sources. The results prove that CA is successful negotiating order obtain the necessary information. Before negotiating, first makes relating client an initial plan, develops a strategy, self-introductions, discusses proposals until negotiations reach mutual agreement evidenced cooperation signing. carried make messages suggestions conveyed therefore they could bewell received line needs desired client. also applies win-win solution strategy overcoming problems decisions or agreements be realized no party feels disadvantaged